Friday, October 28, 2011

"I Told You So"

About five years ago I told a major market research firm the following:

Currently the Zune is too problematic to be part of the digital near-future.

I said that Microsoft had to "fix it." I don't think the market research firm liked that I said that, since they blew me off after that. Something happened earlier this month that was so barely noted I missed it until earlier this week: Microsoft cancelled the Zune. It is actually difficult for me to find a news outlet that I am used to using which reported it (but there is always Wikipedia).

I could say that it feels good to be right, but I've been right the entire last five years and I've always known it. As for the market research firm in question, well, they don't know what they are doing.