Newspapers are all after Google for including snippets of their news, or something. It doesn't make a lot of sense to me. The Author's Guild is all over Amazon for text-to-speech in the Kindle.
Reminds me of, well, everything. The radio powers (initially AM) suppressing FM technology (which was better) so as to protect their AM investments. The TV establishment fighting cable TV and the VCR until they could profit from them (I cannot resist the "Boston Strangler!" comment, who can, it is perfect). Newspapers hating the internet. Oh wait that's where we still are!
Established powers like the status quo, it's what sustains them, even if they draw on a formerly disruptive technology. They always seek to stop challenges in any way possible, and when consumers make it very clear they would use something new, the established powers seek to destroy it, often legally. Eventually if they can they co-opt the new technology, but that doesn't always happen.
Challenge is opportunity. Embrace it (but not like an anaconda would).