Fox Misses Opportunity With Wolverine Leak

Piracy Puts Film Online One Month Before Open from the NYT.

The short version is that the Fox lawyers are all freaking over the fact that they still can't control human behavior through technology (DRM, anyone?) and law (DMCA anyone?) because someone leaked a pre-final version of the movie Wolverine onto the internet.

So, their response is to freak out and worry that the "untold thousands of people" who watched it won't like it since it wasn't the final version. If someone is going to watch an unpolished version on a small screen, don't you think they will want to watch the real thing? (Unless it is really horrible, that is, but whose fault is that?)

This is a missed opportunity for Fox. (Idiots.)

Run an ad. Lawyers (white guys in suits) running around, throwing paper into the air, yelling in panicked tones, "It leaked! It leaked! The internet!" Then have a calm person with all of that in the background, face the camera (like Alec Baldwin in the Hulu ads), and say "Thousands of people wanted to see Wolverine so much, they grabbed an unfinished version from the internet. Unfinished! Missing special effects! Can you imagine what the final cut must be like?" (Or something like that, I don't usually write advertising.)