Microsoft, the Zune, and People

Two days ago, the NYT bits blog ran a small piece on Microsoft's Zune and possible future DRM issues (and NBC and NBC's content). What is amazing is not so much the piece (and the stupidity of the people at Microsoft and NBC), but instead that there are currently 195 comments and that there is so much hatred for Microsoft in them. Amazing branding. How could people hate a music player? (I leave that obvious exercise up to you, but if Microsoft can't figure it out...) What is astonishing is that sometimes people at Microsoft actually say the right things (but we have so many phrases about the gulf between intent and action... do as I say, not as I do... easier said than done...).