DVD Region Codes

Granted, the DVD industry has made itself somewhat irrelevant moving into the future given these ridiculous restriction schemes, what with improved digital streaming (and DVDs and BluRays with fifteen minutes of unskippable cruft at the front end - #designfail). But, I would have impulse-bought a copy of The Secret of Kells at Trinity College except it's region code 2, so I can't easily play it here. That's a lost sale, and that's no good for business.