Yes, we do base new technologies on old ones. Horses seem to benefit... suffer... in this nomenclature. The iron horse was the locomotive (crazy motion?), and the horseless carriage was the automobile (self moving). The telephone was based on and considered an extension of the telegraph. Radio was at first called wireless telegraphy and was indeed used in that way.
But, after a while, we move beyond the considerations of the old technology and realize new potential with the new one. I feel we've done that with the Internet, but not in this one key area. Interface experts abound (well, maybe not at certain companies).
This is why I use the blogger template that I do. I hate the brightness of the intentionally paper-white backgrounds. This isn't paper. It's much, much more.