There are a few problems with this approach, although yes it can speed things up overall. If you wait too long to get to your elevator, it times out, and you have to go back and push your floor again (there are no buttons in the elevator). Because the interface is completely different from the norm, visitors have a hard time with it (people tend to get on an open elevator, then, there are no buttons and you are stuck!), and on occasion I have been told people who are used to the system get on a normal elevator and forget to press a button at all. And, if you change your mind or realize you wanted a different floor once you are on the elevator, there is nothing you can do.
Smarter would have the same system with buttons on the inside as well.
Reminds me of the iDrive. We have a standard interface that works well enough, and someone goes and changes it. If it ain't broke, don't fix it. KISS principle.