Our human patterns are surprisingly consistent, and technology evolves to meet us...Technology changes, people don't.
Thursday, December 31, 2009
Tech and People
Saturday, December 26, 2009
The Fallacy of MMOs
Thursday, December 10, 2009
AT&T and iPhone Data Usage
Thursday, November 19, 2009
New Chumby!
Wednesday, November 11, 2009
Lessig on Copyright and Balance
Lessig discusses balance and different situations where copyright is used. Accessible and enlightening as always. From blip.tv, embedded below. Via boingboing. About an hour long.
Tuesday, November 10, 2009
Market Research, Design, and Choices
I do not want to work at a research firm where I would have to do research for a fast food company, a tobacco company, or a soda company. I think one important aspect of good marketing, and good understanding of the market, is to make a good product that fits consumer need. This does not mean you make products that manipulate people's brains on a chemical level (fats, sugars, nicotine, empty calories) . Good design is important to me, products that harm people's health are defective by design and I do not tolerate treating people like that.
One reason I like social media is because it can make people's lives better, and it needs to be designed well to do that.
Monday, November 2, 2009
100 Year Old Griefing
For the most part (probably exclusively), it was young and technologically-savvy men. But, it was also anonymous, since there was no automatic way to identify people. And, when you have a communication technology and anonymity, you have griefing. Douglas wrote how, in about 1910, “deliberate interference... began to get out of control, and to the military, in particular, it ceased to be in any way innocent or amusing.” (p. 207) Congestion of the airwaves, and general interference, was increasing, but so was “malicious interference” (p. 208)
Some amateurs deliberately sent false or obscene messages, especially to the navy. The temptation to indulge in such practical joking was enhanced by the fact that detection was virtually impossible. Amateurs would pretend to be military officials or commercial operators, and they dispatched ships on all sorts of fabricated missions. Navy operators would receive emergency messages about a ship that was sinking off the coast. After hours of searching in vain, the navy would hear the truth: the “foundering” ship had just arrived safely in port. (p. 208)
Sending navy operators “profane messages” was something else that the amateurs did. The navy, trying to assert some control over the airwaves, would issue “statements about the grave danger posed by the amateurs, and cited many instances of unpatriotic interference.” (p. 210)
Much like today, anonymity played a large part in people’s behavior. “The anonymity made possible by wireless had a leveling effect on the status and power of naval officials: in the airwaves, rank was irrelevant; only technical strength mattered.” (p. 210)
Thursday, October 22, 2009
Crowdsourcing Confusion
Thursday, September 10, 2009
My Google H Score
Article (short title) | Journal | Author(s) | Year | Cited |
Mechanisms of an online public sphere | JCMC | Solo | 2005 | *25 |
To broadband or not to broadband | JoBEM | Co | 2004 | 9 |
Honey, I shrunk the world! | MCS | Co | 2006 | 8 |
Playing Internet curveball... | Convergence | Solo | 2006 | 7 |
A cross-national study of computer news sites | TIS | Solo | 2007 | 1 |
Copyright notices... | JCMC | Solo | 2008 | *1 |
Global citation patterns... | IJoC | Solo | 2009 | 0 |
Stratification and global elite theory | IJoPOR | Co | 2009 | 0 |
H values as of 9/10/09.
Saturday, August 29, 2009
Emojicons on Your iPhone
30k Years Ago...
Thursday, August 27, 2009
Second Life, eh?
A lot of businesses had trumpeted their entry into the brave new world of Second Life, then silently withdrew when they realized they had been snookered by marketing fear-peddlers yet again. So, lots of Google results for "company name" and "Second Life" which give you articles on their awesome new presence in-world. Ha. Nothing for when they leave, though, but I did finally find one article--thank you, Rupert Neate at the Telegraph. There are so many good quotes in it, you can read it and choose your favorite, since I can't choose just one to print here to entice you to go read it.
Ok ok, here's one, but the entire article is full of win (that means it is all really good).
While the site is still beloved by geeks and the socially awkward, Deloitte’s director of technology research, Paul Lee, says it has been “virtually abandoned” by “normal” people and businesses.
Second Life presence!
The press releases blooming!
Silently we leave.
Monday, August 17, 2009
Penny Arcade and Psychology
Sunday, August 16, 2009
People and Change (Time)
[Ford] was twenty-two when, in 1885, most of Detroit refused to obey a municipal ordinance to promote "the unification of time," as the campaign to get the United States to accept the Greenwich meridian as the universal standard was called. "Considerable confusion" prevailed, according to the Chicago Daily Tribune, as Detroit "showed her usual conservatism in refusing to adopt Standard Time." It took more than two decades to get the city to fully "abandon solar time" and set its clocks back twenty-eight minutes and fifty-one seconds to harmonize with Chicago and the rest of the Midwest (the city would switch to eastern standard time in 1915, both to have more sunlight hours and to synchronize the city's factories with New York banks).Time is relative! (Yes I mean time of day, not the passing of, but that's relative too.)
Tuesday, August 11, 2009
Alternative Computer Games
Tuesday, July 28, 2009
Diverse Teams? Really?
- Headline: Netflix Competitors Learn the Power of Teamwork
- It has also changed conventional wisdom about the best way to build the automated systems.
- The biggest lesson learned, according to members of the two top teams, was the power of collaboration.
- The formula for success was to bring together people with complementary skills and combine different methods of problem-solving.
“The contest was almost a race to agglomerate as many teams as possible,” said David Weiss, a Ph.D. candidate in computer science at the University of Pennsylvania and a member of the Ensemble. “The surprise was that the collaborative approach works so well, that trying all the algorithms, coding them up and putting them together far exceeded our expectations.”Maybe they shouldn't ask Ph.D. candidates in computer science about the psychology and sociology of human work? I don't think it is so much that collaboration worked well, but that a diverse team works well, and that is not new.
Wednesday, July 22, 2009
Digital Music
How strange, I have never heard anything like that before. Usually it's how Apple controls too much of the market, and how well it is doing.
But really, the music industry does not want digital downloads to work. The stakeholders are far too invested in physical plant for that. If digital downloads succeed, that is a failure, and if they fail, that is success.
Weird.
Saturday, June 20, 2009
The Death of Newspapers
Wednesday, June 17, 2009
Iran and Media
During the time of the anti-shah protests, Ayatollah Ruhollah Khomeini was exiled near Paris. His speeches were transmitted by telephone into Iran, recorded onto cassette, and then thousands of dubbed copies were distributed to his followers. Today, opposition figures in Iran and abroad are using social-networking technology to publicize their protests. Both then and now, international media—above all, diaspora Persian-language news broadcasts—play a critical role in expanding the opposition forces.Technology changes, people don't.
Sunday, June 14, 2009
Uncle Alfred in the NYT!
Friday, June 12, 2009
Rights and Wrongs
First, it's important to understand that there are at least 4, and maybe 5, "rights-holders" potentially involved:Rights to the sound recordings and to the musical works are different? Are you kidding me? I'm not even sure what the difference between the "master" and the "compositions" are! Copyright law is totally out of control. And it's unclear who owns the rights to the George Harrison songs? Ok honestly I understand how that can be, but that doesn't mean it's a good thing.
- Owners of the rights to the sound recording ("master") for the Beatles' White Album. That's EMI.
- Owners of the rights to the musical works (songs or "compositions") that appear on the Beatles' White Album. For the Lennon and McCartney songs, that appears to be Sony Music/ATV Publishing, a joint venture between Michael Jackson and Sony. It's unclear who owns the rights to the George Harrison songs.
- Owners of the rights to the sound recording for Jay-Z's Black Album.
- Owners of the rights to the musical works that appear on Jay-Z's Black Album.
- And, possibly, the owner of the rights to the Grey Album (presumably DJ Danger Mouse).
Tuesday, June 9, 2009
Vannevar Bush, As We May Think
There is a growing mountain of research. But there is increased evidence that we are being bogged down today as specialization extends. The investigator is staggered by the findings and conclusions of thousands of other workers—conclusions which he cannot find time to grasp, much less to remember, as they appear. Yet specialization becomes increasingly necessary for progress, and the effort to bridge between disciplines is correspondingly superficial.
Monday, June 8, 2009
The Information Future's Past
The range of application of the information utility extends well beyond the few possibilities that have been sketched. It includes medical-information systems for hospitals and clinics, centralized traffic control for cities and highways, catalogue shopping from a convenience terminal at home, automatic libraries linked to home and office, integrated management-control systems for companies and factories, teaching consoles in the classroom, research consoles in the laboratory, design consoles in the engineering firm, editing consoles in the publishing office, computerized communities.Wow! Spot-on. Awesome. Apparently this piece did indeed influence later information society embodiments.
Friday, June 5, 2009
Nielsen and Sampling
As Eilieen Meehan (1990) has suggested, despite the myth of popular choice that surrounds them, the Nielsen ratings reflect only a narrowly chosen segment of the television audience--a "commodity audience"--which can be sold to national advertisers and networks, but which reflects neither mass taste nor the taste of an intellectual elite.
Wednesday, June 3, 2009
Manipulating the Masses
The people can always be brought to the bidding of the leaders. That is easy. All you have to do is tell them they are being attacked and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same way in any country.That strategy sounds... familiar...
Friday, May 29, 2009
Online Metrics
While Nielsen reported 8.9 million visitors to Hulu in March, another measurement firm, comScore, counted 42 million.Clearly, one or both of those are hugely wrong. Hugely. (A.k.a. to you purists, "orders of magnitude," there feel better?)
Web publishers are never entirely happy with the online ratings they receive from measurement companies. Their internal numbers, collected via clicks to their servers, are almost always higher than the third-party estimates.So, do you want actual hard figures from the web server, or do you want an estimate?
Nielsen counts video streams by using “beacons,” which inform the company whenever a video starts playing.So, if I watch Hulu, I somewhere agreed to allow Nielsen to spy on my clickstream? When did I do that? I don't think so! Oh what's that you say, in the EULA that no one ever reads? Maybe? Not sure?
Hitler DMCA Meme
Thursday, May 14, 2009
All Your Hovercraft Are Belong To Eels
Thursday, May 7, 2009
The Battle Over Language
Notice he says "stolen". This is inaccurate, as Fox still has the movie, it was not stolen from them. It was copied. Fox still has as much of the movie as it had before, all of it. Nothing is missing. Although Chernin makes a financial assessment, it is not at all like theft from a bank where actual physical goods ($) are taken from the bank and the bank no longer has those goods in its possession."Piracy is a serious issue for us. We now estimate that there are above 4 million downloads of that stolen 'Wolverine' movie that was up there," News Corp. COO Peter Chernin told Wall Street analysts on Wednesday.
Thursday, April 30, 2009
Recent Reads
Clay Shirky takes it to some idiots who should know better. This is my favorite kind of piece. I only hope I will never be on the receiving end of one...
TimeWarner may spin off AOL, finally. A strong starting point to the article, by Tim Arango, "an untangling of what many consider one of the worst mergers in American corporate history." Ha! Synergy, take that. I read Nina Munk's Fools Rush In, which was a blast and so, so sad. (Aside, there are actually a lot of books with that title, which explains why all/most of them have subtitles.)
Also, two amusing post by Tycho over at Penny Arcade (post one and post two), bemoaning online discourse, although to use the word is to sully it. (Oh now look I'm writing like Tycho.)
Wait wait, what in the world is that? As I edit this post, there is a tab up above, "Monetize". Posting, Settings, Layout, Monetize. What does Google think this is, 1999?

Sunday, April 26, 2009
Academic Reviews
But, I was about to Google for papers similar to the one I am reviewing, to see if this subject has been covered recently in the same way (no, I do not know every academic paper out there, no one does), or if there is a paper that the author should cite but didn't, and realized I might encounter the paper as a conference presentation, and that would be bad because reviews should be blind.
So, I stopped there, since it really seemed like an untenable situation.
Thursday, April 16, 2009
To Save a TV Show, Don't Watch TV
Thursday, April 9, 2009
Bentham on Rights
One of the few exceptions was Jeremy Bentham, the philosopher who 200 years ago also advocated for women’s rights, gay rights and prison reform. He responded to Kant’s lack of interest in animals by saying: “The question is not, Can they reason? nor, Can they talk? but, Can they suffer?”Clearly, that is great.
A.P. Still in 1999
Tuesday, April 7, 2009
Old Media + New Tech = Disruption!
Economists Rejoice!
Monday, April 6, 2009
Recent Work
Sunday, April 5, 2009
Quote of the Day
(From Small Company Offers Web-Based Competition for Microsoft Word, By Randall Stross.)
Saturday, April 4, 2009
Digital Disruption
First, Times Co. Said to Consider Closing Boston Globe.
The New York Times Company has threatened to close The Boston Globe unless labor unions agree to concessions like pay cuts and the cessation of pension contributions, according to a person briefed on the talks.Seriously, "a person"? I thought the Times has a no-anonymous source rule.
Books that are out of print and will never be printed again and that are orphaned, are perhaps a problem. (This is also a problem in the software world.) Perhaps they are so bad they are unreadable, useless. But they are still part of the greater meta-library of ideas of humanity. Copyright still applies to them, but for some reason I never totally understand the rights holder is essentially unknown. If the author died.... Then what? Does the law give us guidance? If the publisher shut down... Then what? Seems weird. Typically authors maintain copyright over books. Finding heirs of the deceased can be tricky.
Friday, April 3, 2009
Blast From The Past: 1997, WebTV
From Microsoft Took WebTV Risk, Despite Loss, by Steve Lohr, May 5, 1997.
WebTV's under-the-hood technology was probably the real lure for Microsoft, says Roger McNamee of Integral Capital Partners, an investment firm. Imagine the day when HDTV, he adds, becomes affordable and popular, with Microsoft charging the manufacturers a license fee of, say, $50 a set for the software that brings the Internet to those souped-up sets.Well, HDTV is affordable and popular. Microsoft has the Xbox360... Sony's PS3, Apple's Mac TV approach, we have Boxee, Tivo, DVRs, even open source DVRs (Myth). I could go on about other parts of the ecosystem (like, Hulu). The internet is not currently the best delivery system for HDTV (digital cable, satellite, blu-ray...), even though I get both my internet and TV over the same cable.
Thursday, April 2, 2009
Fox Misses Opportunity With Wolverine Leak
The short version is that the Fox lawyers are all freaking over the fact that they still can't control human behavior through technology (DRM, anyone?) and law (DMCA anyone?) because someone leaked a pre-final version of the movie Wolverine onto the internet.
So, their response is to freak out and worry that the "untold thousands of people" who watched it won't like it since it wasn't the final version. If someone is going to watch an unpolished version on a small screen, don't you think they will want to watch the real thing? (Unless it is really horrible, that is, but whose fault is that?)
This is a missed opportunity for Fox. (Idiots.)
Run an ad. Lawyers (white guys in suits) running around, throwing paper into the air, yelling in panicked tones, "It leaked! It leaked! The internet!" Then have a calm person with all of that in the background, face the camera (like Alec Baldwin in the Hulu ads), and say "Thousands of people wanted to see Wolverine so much, they grabbed an unfinished version from the internet. Unfinished! Missing special effects! Can you imagine what the final cut must be like?" (Or something like that, I don't usually write advertising.)
Saturday, March 28, 2009
Link Targets
Ada Lovelace Day - Maria Mitchell
Alas, NYT - Almost But Not Quite

Viruses, Botnets, Compromised Machines
Conway's Law
Yes.
There is an overview and the paper (which is short) is also online. Amazing. Go, the internets.
Conway, M. (1968). How do committees invent? Datamation, 14(4), 28-31.
Conway's summary:
Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization's communication structure.Ties in nicely with Chandler's Strategy and Structure.
Thursday, March 26, 2009
When Things Disappear From Google
Thursday, March 19, 2009
When Branding Overshadows Product
DMCA Fail
Google notes that more than half (57%) of the takedown notices it has received under the US Digital Millennium Copyright Act 1998, were sent by business targeting competitors and over one third (37%) of notices were not valid copyright claims.You see what's wrong with that, right? The 57% doesn't bother me so much, but only if the claims are valid. The 37% is horrible. I could go on to explain why, but I'll let the EFF explain the DMCA.
Monday, March 16, 2009
It Does Not Just Work
Friday, March 13, 2009
Found! Old and New Phone Photo

Thursday, March 12, 2009
The Subversive Internet
Not bad for a mythical creature whose name, in Chinese, sounds very much like an especially vile obscenity. Which is precisely the point.
Although the large amount of spam found hourly in my spam folder (go, Google filtering!) attests, sadly, to the dimmer side of human nature (notice I did not say "to the dimmer side of the technology"), these two examples are exciting because they show some of the potential for the anti-authoritarian subversive uses of the Internet. Now of course if you are a Chinese filterer, or a Saudi official, you might disagree, but then you could go write your own blog about it. This blog is mine.
I especially like the Saudi driving, because the Internet can act as a medium to slowly introduce and maintain a conversation about the issue, bringing it into the mainstream. Even if it is disagreeable to many, just having it more widely covered is a step. Change often takes time.
Wednesday, March 11, 2009
Books As Technology

Monday, March 9, 2009
Will They Learn? TW and Phone Support
Monday, February 16, 2009
The Book Industry Has Not Learned
“We do not agree with their pricing strategy,” said Carolyn K. Reidy, chief executive of Simon & Schuster. “I don’t believe that a new book by an author should ipso facto be less expensive electronically than it is in paper format.”
Mr. Bezos disagreed. “E-books should be cheaper than physical books. Readers are going to demand that, and they are right because there are so many supply chain efficiencies relative to printing a paper book,” he said.
Turn Me Off
Wednesday, February 4, 2009
When Official Numbers Are Wrong
Year | Subscribers | % Subscribers |
2007 | 62 mil | 21.19% |
2006 | 62 mil | 21.19% |
2005 | 62 mil | 21.19% |
2004 | 62 mil | 21.19% |
You, my astute readers, will notice that the only number that changes is the year. Fine, good. But the population has been increasing, so if the number of Internet subscribers has stayed constant, the percentage of the population that subscribes to the Internet decreases (yes, "subscribes to the Internet" is a weird phrase, I know, just focus on the numbers). ITU has something wrong somewhere. Maybe things will change with the 2003 data, I just did 2004. Liveblogging the numbers.
Tuesday, February 3, 2009
Collapse of the (Information?) Economy
As I argued many years ago, oil is king. Still is. Not that we are in an oil economy, but, maybe we are. Info? No.
Friday, January 23, 2009
44
Transcript of Obama's inauguration speech.
Analysis by Stanley Fish.
Thursday, January 22, 2009
Davidson, R., Poor, N., Williams, A. (Forthcoming).
Davidson, R., Poor, N., Williams, A. (Forthcoming). Stratification and global elite theory: A cross-cultural and longitudinal analysis of public opinion. International Journal of Public Opinion Research.
Wow, I had no idea that was the title. I wasn't in charge of that part, I did all the analysis and SPSS work.
Dear Dr. Davidson,
Thank you very much for your revised manuscript "Stratification and Global Elite Theory: A Cross-Cultural and Longitudinal Analysis of Public Opinion" and your extensive letter to the editor specifying how you dealt with the remarks of the reviewers. We are delighted to let you know that we will publish your article in the International Journal of Public Opinion Research under the condition that you make a slightly revised version of the manuscript based on the remarks in your manuscript.
Sweet! Now all we need to do is minor revisions. Feels good.
Wednesday, January 21, 2009
Diversity is Strength
The president’s elderly stepgrandmother brought him an oxtail fly whisk, a mark of power at home in Kenya. Cousins journeyed from the South Carolina town where the first lady’s great-great-grandfather was born into slavery, while the rabbi in the family came from the synagogue where he had been commemorating Martin Luther King’s Birthday. The president and first lady’s siblings were there, too, of course: his Indonesian-American half-sister, who brought her Chinese-Canadian husband, and her brother, a black man with a white wife.
(From the NYT, by Jodi Kantor.)
Monday, January 19, 2009
Content vs. Channel
Too many companies out there have not understood that they are content delivery companies, and instead become fixed on the idea that they are solely about delivering that content over one (or primarily one) type of channel.
The music industry... Even though they had seen transformations from vinyl to CD, they also had cassette and 8-track in the mix, but lately they became obsessed with CDs and only CDs. If they had understood that they were a content company, and needed to deliver their content over a variety of channels (like the Internet), they would have managed the transition much better.
The movie industry, despite Jack Valenti's famous Boston Strangler comment, seemed to deal with VCRs, DVDs, rental stores, and now online delivery a little better.
Newspapers still haven't figured it out, and have been struggling with and against digital distribution networks for about 30 years. Yes they're online now, and I think the NYT is slowly figuring it out (multimedia, photo essays, and I especially like some of the blogs there), but they think they are newspaper companies. No no, newspaper companies [sic], that's your channel. You're a content company. You have content. Your business plan is to deliver it in the best way(s) possible. If newspaper is not the best channel, then find the best channel(s). Maybe papers, the web, and TV. Yes I just said TV. How about a (satellite?) radio channel? Yes, there is value in the newspaper distribution network, but the primary value is the information.
Sunday, January 18, 2009
Thai Food Blog
Thai Food Blog
Friday, January 16, 2009
Media Misattribution
The NY Post, which is very trashy and revels in being so, had the big front page splash (pun intended) about the airplane landing safely in the Hudson. The call it the "Miracle on the Hudson." Sorry, no, that assumes that the pilots didn't know what they were doing, and that they were doomed to crash and many people were going to die, except that some unknown, invisible force (which had just moments before thrown some birds in the engines, so nice!), intervened. ("Engines Missing" is the headline, well yes, they do tend to get ripped off the plane in the event of a water landing, so, no surprise that they're not attached -- but they're not missing, they're just at the bottom of the river.)

The pilots on American commercial jetliners are heavily trained in dealing with emergencies and are highly qualified to do so. No miracle, just good training, and the good foresight to train pilots in case of emergency. Luckily there was enough open space on the Hudson, which is fairly large, but it is also full of boats. Hitting a boat is probably worse than hitting a bird.
But, the Post is trash. It's like the Boston Herald. Waste of paper.
The second, also annoying, is how in the many Bush reviews now that he is finally leaving, too many commentators are unproblematically saying that Bush has had, over his eight years, both record high and low approval ratings, with the low being current (and for a while), and the high being right after 9/11.
Except, his high approval rating after 9/11 wasn't an approval rating for him at all.
That's why we have training (like pilots!) in survey methodology. Just because you ask a question that looks simple and straightforward doesn't mean that it is. Human psychology is way too complex for it to be that easy. Of course, Bush didn't do anything after 9/11 except make some speeches, so there wasn't much to approve of. What people were responding to was showing faith in their country and patriotism. The President is, among other things, a figurehead, a human representation of the country. Expressing faith in the president is, in some cases, equivalent to expressing faith in the nation. Given that Al Qaeda had just shown us that we shouldn't have had much faith in our nation's ability to defend itself from terrorism (did you forget the first time they tried to destroy the WTC in 1993? You did? Shame on you! Didn't think they'd try again, huh? Complacency!), many people felt it was an important time to express faith in their nation. (The horribly sad story of the complete failure of the communications on that day is so depressing -- given how good the republicans are on security, you think they would have done something about that ahead of time -- oh, they didn't did they? They didn't defend us from the worst (so far) terrorist attack on US soil -- how good at security are they, you have to wonder. If they were any good, 9/11 wouldn't have happened.)
Here it is right here in the NYT today.
In surveys that began with Gallup polling in the administration of Franklin D. Roosevelt, Mr. Bush has the distinction of being the president with both the highest and lowest approval ratings. The highest, 90 percent, was recorded shortly after the terrorist attacks of Sept. 11, 2001.
So, it is disturbing to see media talking-heads repeat this statistic which is completely incorrect. They don't understand surveys, and not even the survey people are apparently pointing this out. Lies, damned lies, and statistics indeed.
I Do And I Learn
So, this is old hat.
MIT just got on board with its physics classes. Nice!
Monday, January 12, 2009
Lie to Me Does Indeed
That's a lie. It isn't.
I've taught it, so, I've read the material. And if it is so easy, then why can only the main character do it? I think there is a connection between the idea that it is easy to figure this stuff out with the idea that yes, untrained idiots can easily spot terrorists. As others have pointed out, when you have amateurs doing terrorist surveillance, you get amateur-level security (for instance, see Patrick Smith's "The Hazards of Flying While Muslim", and the horrible story of an innocent techno-art student almost being shot by police).
The only amusing thing here is that one of the advertisements for Lie to Me, like the recent NFL ads, uses a Morrissey song (Glamorous Glue, in this case). Two in one year, that's a record.
Architecture and Cooking
Sunday, January 11, 2009
Reading List
Bono (of U2 of course!) in an NYT opinion piece.
An article about Mark Shuttleworth and Ubuntu Linux. If you do not know what... no no, read it anyways if you do. I haven't actually read it yet. That is how much faith I have in it being something you need to know! And this is only the second time I recall seeing the word "hegemony" in an NYT article, so, must read. Here's a snippet:
Close to half of Google’s 20,000 employees use a slightly modified version of Ubuntu, playfully called Goobuntu.
Ok Google is using this. How successful is Google? Very? Insanely? Very insanely? Then, why isn't your company doing the things you do in the way Google does their things? Like.... using Linux! Come on, this isn't rocket science. And anyway, how many MBA's did it take to destroy the global economy just recently? I hope you see my point.
For the more visually-inclined, how about Lawrence Lessig on the Colbert Report?
Wednesday, January 7, 2009
Of Surveys and Statistics
Let's start with R. You can read about R in the NYT story, or on Wikipedia, or go to R's homepage itself.
But, what I want to point you to (besides R's open source status), is the horrible quote in the NYT article from a marketing shill from SAS, a competing statistics program (along with SPSS and Stata).
...Anne H. Milley, director of technology product marketing at SAS. She adds, “We have customers who build engines for aircraft. I am happy they are not using freeware when I get on a jet.”
If it is free, it is bad. So annoying, this is FUD. She has no facts about R to back up her claim. What we do know is that she is badmouthing a competitor. She must be concerned, which gives legitimacy to R when she was trying to do the opposite. If SAS is paying her to market for SAS, why is she marketing for R? (It's always a bad day when I can do marketing better than a marketer.)
In survey news, I took an online survey this morning -- it's fun to see what they are asking about, and (especially for me) how they do it. Often they do it badly.
Today's inbox offering turned out to not be a survey, but a pre-survey. Do you qualify to take a survey? That's annoying. Don't make your sample jump through hoops. Given that the emails only go out to people who signed up (and who have an Internet connection), the sample is already rather small and unrepresentative statistically speaking.
One question in the pre-survey (this is important for the story) was about brands of jeans, and which brands I might have heard of. There was a large list of brands, and in many cases I had heard of the brand but didn't know they made jeans (that was not important to the story, but was just something I found interesting). But, there was a list. Keep that in mind.
So, eventually after saying "no!" to the common "do you or anyone in your household work in PR, marketing, advertising, or market research" question since you know if you say yes they don't let you take the survey, I got to the real questions. One other important tidbit is that the pre-survey and the survey were by different companies.
The survey asked about purchasing habits and jeans. The survey authors made lots of bad assumptions. One was that they assume I remember how much I paid for my recent jean purchases. I have no idea. None. Seriously, if I like them (and price is a factor), I buy them (assuming I am actually shopping for jeans, that is). Once I notice that the price is acceptable, I don't need to know the price anymore or ever again. It is completely irrelevant. This is a serious error in a lot of online surveys.
Another problem is that they assume I know where I purchased the jeans. I know I bought Gap jeans at the Gap, but couldn't remember where I bought Levi's (there are a million stores here in NYC). Oh, wait, I got them at the Levi's Store, maybe. I think so. I don't know exactly, it isn't important. (War in Iraq, global economic meltdown, those are important, where I bought some pants, not a big deal really.)
Another problem (am I using that phrase too much?) was when the real survey asked me what brands of jeans I had heard of. This was the exact same question I had seen in the pre-survey. Yes, two different survey companies, but the list seemed identical and the two companies are co-ordinating anyways because of the pre-survey. Technically I had heard of all of them just a minute previously! When you create a survey, you need to be aware of question ordering, and you need to be aware of what facts (or not) you prime the respondent with (so if you mention to respondents that Gerald Ford was photographed falling down the steps of an airplane, some respondents might think he was clumsy while others might feel sympathy for him, or if you mention how he went to UM, people who are pro-UM might feel more positively about him, while OSU and MSU people might feel more negatively about him -- might).
The other issue with the second question was that the HTML layout was terrible compared to the first version. For the first question, you could click a "yes" box if you had heard of the jeans, but otherwise ignore the entry. For the actual survey, there was a yes and a no button for every entry. There were about 30 brands. I don't want to click yes or no 30 times, how about I just click yes for the 7 I know? Don't make it difficult on your respondents to answer your questions.
What really irritated me, from a methodological point of view, was this question. Let me first point out they (whoever it was) made the survey so you couldn't copy and paste (way too complex HTML), but luckily there is always the "view source" option.
Q: Which two of the following categories are most important to you, meaning you would not be willing to cut your spending if you needed to spend less on something?
The categories were mundane, such as apparel, personal electronics, dining out, home improvement, sports, and the like. The problem is that they assume that their categories include two things in which you the respondent would not be willing to reduce your spending. That is a horrible assumption and it is flat out wrong. With incorrect questions and incorrect answer sets you end up with incorrect data. If the economy is bad enough, and it is, I'll cut spending across the board! What they think they are doing by forcing the answer set on you is forcing you to reveal your deeply-hidden inner truths. In some survey circumstances (which are far removed from this type of question), that may be appropriate -- for instance, asking a 4-point question (very yes, somewhat yes, somewhat no, very no) and not mentioning "not sure" but actually having it as an option (usually in face to face or over the phone interviews, this doesn't work with fixed online surveys).
"Most important" does not equal "not be willing to cut your spending."
And why two?
Update: About forcing answers/opinions... From Bennett and Iyengar, in the Journal of Communication, 58(4). They mention "...news-driven polling that pushes people with no basis for having opinions into opinion expression..." That's what I'm talking about.